Bucuti & Tara Lights Up the Season with Lavish, Private Holiday Shopping Event at Do It Center for Associates
Bucuti & Tara Beach Resort set the holiday season aglow, continuing its tradition of heartfelt appreciation with the return of our private Holiday Shopping Extravaganza at Do It Center exclusively for its Bucuti Associates. Held this year on Dec. 19, 2025, this annual celebration honors the dedicated team whose professionalism, warmth and genuine care define the guest experience. This year’s gathering was a meaningful moment to recognize the people whose commitment has earned the resort the trust of travelers worldwide and travel’s highest accolades.
On the evening of Dec. 19, Bucuti Associates arrived at Aruba’s treasured retailer Do-It Center to find the store opened exclusively for them, aisles stocked for the season and special savings prepared in their honor. Bucuti & Tara’s approach allows for staff to shape their own celebration of the season. All 178 team members enjoyed a AFL. 300 shopping spree, with BAV members receiving an additional AFL. 100, choosing from groceries, home supplies and essentials that would make their holidays brighter.
A festive atmosphere filled the night with music, dancing and community spirit as local performers delivered lively entertainment, turning the evening into a true celebration of joy and gratitude.
A Partnership That Uplifts the Community
Do-It Center continued its proud partnership with Bucuti & Tara to bring this tradition to life for the second straight year.
“We are delighted to host this event again for the globally celebrated Bucuti & Tara Beach Resort,” shared Lisanne Coffy of Do-It Center’s marketing team. “Seeing Bucuti Associates enjoy this well-deserved evening where they are lavished with care is truly rewarding. Bucuti & Tara’s commitment to celebrating their team is inspiring, and we are honored to be part of it.”
The Celebrated Professionals Behind this World-Leading Resort
This year’s celebration carries even deeper meaning as Bucuti & Tara reflects on its worldwide recognition. Achieving Tripadvisor’s No. 5 Hotel in the World, No. 1 Hotel in the Caribbean, No. 1 Fine Dining Restaurant in the Caribbean and No. 7 Best Date Night Spot in the World across millions of travelers only happens because of Bucuti & Tara’s team of seasoned hospitality professionals who continuously elevate the guest experience.
Joining these accolades are top honors from Condé Nast Traveler, Forbes and Travel + Leisure. All are earned through thousands of guest reviews and reflect the resort’s consistent ability to delight the world’s most discerning travelers. That excellence, leadership says, begins and ends with its exceptional staff.
Ewald Biemans, the owner and founder of the resort, who established it 38 years ago with a visionary commitment to staff-centric hospitality, continues to champion a culture of genuine care. Today, he shares this leadership approach with his legacy, granddaughter Crescenzia Biemans, Managing Director of Bucuti & Tara.
“Our Bucuti Associates are the reason we stand among the best hotels in the world,” Crescenzia said. “Their dedication, professionalism and heart are woven into every guest experience. This shopping night is one way we show our gratitude because our success is truly their success.”
General Manager Rik van der Berg shared, “With 61% of our team having been with us for more than a decade, we are more than colleagues, we are a family. Celebrations like this serve as a reminder of how valued and essential each staff member is to Bucuti & Tara’s story.”
A Night to Remember
As the evening drew to a close, the leadership team shared messages of appreciation, acknowledging the Associates’ role in upholding Bucuti & Tara’s legacy of excellence. From festive entertainment to the joy of giving, the night stood as one of the most meaningful moments of the 2025 holiday season for the entire Bucuti & Tara family.